The viewer who sees only a study in the picture of the glass jug illuminated from behind fails to appreciate the masterly composition, the noble purity of the lines, the rich plasticity of the form and consequently also the poetry and beauty of the picture, and still more important, its specifically photographic qualities.
Alexander RodchenkoWe must revolutionize our optical perception. We must remove the veil from our eyes.
Alexander RodchenkoIn order to educate man to a new longing, everyday familiar objects must be shown to him with totally unexpected perspectives and in unexpected situations. New objects should be depicted from different sides in order to provide a complete impression of the object.
Alexander RodchenkoLandscapes, heads and naked women are called artistic photography, while photographs of current events are called press photography.
Alexander Rodchenko