Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.

It's always about trying to do something that's different and not repeating yourself because then you lose your creative stamina. You need to have new challenges.

Me, as a moviegoer, before being a filmmaker, I try to think about what movie I would like to see.

I try to think about me, as an audience member, and it [inspiration for movies] comes from there.

It's always very interesting to bet who's going to go first and who is going to have the most unbelievable death. It's always fun to play with that and create more expectation. It's an interesting part of horror movie.

When you do a slasher film, you find yourself repeating the same kind of scene, then it becomes not very challenging and not very interesting.

In the horror genre, unfortunately you sometimes have the studio tell you, "No, go with more unknown people because it's a scary movie," and I disagree.