Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.

When I approach a story or movie, the story is the most important thing.

It's always about trying to do something that's different and not repeating yourself because then you lose your creative stamina. You need to have new challenges.

In the horror genre, unfortunately you sometimes have the studio tell you, "No, go with more unknown people because it's a scary movie," and I disagree.

That is the limit of IMDb. You can get into any IMDb page and hack stuff.

Me, as a moviegoer, before being a filmmaker, I try to think about what movie I would like to see.

Casting is so important in horror. It's so important to have strong actors to tell a story because, if you don't believe in the character, how can you be scared for them?