Casting is so important in horror. It's so important to have strong actors to tell a story because, if you don't believe in the character, how can you be scared for them?

Casting is so important in horror. It's so important to have strong actors to tell a story because, if you don't believe in the character, how can you be scared for them?

Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.

It's always very interesting to bet who's going to go first and who is going to have the most unbelievable death. It's always fun to play with that and create more expectation. It's an interesting part of horror movie.

You have to be realistic in the use of blood in the movies. There is a little bit more than a gallon in a human being. If you have a few thousand people, that makes a lot of blood. I'm very realistic in my use of blood.

I try to think about me, as an audience member, and it [inspiration for movies] comes from there.

I follow my instincts and I always think about what movie I would like to see. If I want to see it then I'm guessing that some other people might want to see it as well. I never try to think about what people will love or will like, because when you start to think for other people that's where you lose track of the real motivation.