In the horror genre, unfortunately you sometimes have the studio tell you, "No, go with more unknown people because it's a scary movie," and I disagree.

Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.

I follow my instincts and I always think about what movie I would like to see. If I want to see it then I'm guessing that some other people might want to see it as well. I never try to think about what people will love or will like, because when you start to think for other people that's where you lose track of the real motivation.

In the horror genre, unfortunately you sometimes have the studio tell you, "No, go with more unknown people because it's a scary movie," and I disagree.

I try to think about me, as an audience member, and it [inspiration for movies] comes from there.

Me, as a moviegoer, before being a filmmaker, I try to think about what movie I would like to see.

That is the limit of IMDb. You can get into any IMDb page and hack stuff.