In the horror genre, unfortunately you sometimes have the studio tell you, "No, go with more unknown people because it's a scary movie," and I disagree.

It's always very interesting to bet who's going to go first and who is going to have the most unbelievable death. It's always fun to play with that and create more expectation. It's an interesting part of horror movie.

In the horror genre, unfortunately you sometimes have the studio tell you, "No, go with more unknown people because it's a scary movie," and I disagree.

It's always about trying to do something that's different and not repeating yourself because then you lose your creative stamina. You need to have new challenges.

Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.

I follow my instincts and I always think about what movie I would like to see. If I want to see it then I'm guessing that some other people might want to see it as well. I never try to think about what people will love or will like, because when you start to think for other people that's where you lose track of the real motivation.

I try to think about me, as an audience member, and it [inspiration for movies] comes from there.