It is the unexpected and the surprise quality of a personal vision, rather than the emotion, which make people respond to a photograph.
Alexey BrodovitchThe creative life of the commercial photographer is like the life of a butterfly. Very seldom do we see a photographer who is really productive for more than eight or ten years.
Alexey BrodovitchIt is the photographer's decision at the two levels of seeing the picture - when it is shot and when it is chosen and printed that determines his personal style.
Alexey BrodovitchIt is every photographer's responsibility to discover new images and a new personal way of looking at things. If he can do this his pictures will command attention and have surprise quality.
Alexey BrodovitchThe public is being spoiled by good technical quality photographs in magazines, on television, in the movies, and they have become bored. The disease of our age is this boredom and a good photographer must successfully combat it. The only way to do this is by invention - by surprise.
Alexey Brodovitch