Commercialism is the blemish on the fair face of American life. Fighting against the terrible conditions of the explorer and pioneer, our forefathers had little time to think of beauty. Hearts and heads became as hardened to the more gracious things of life as did their bodies against physical hardship. Little by little, as nature yielded before the dynamite of their wills, life began to express itself in the same hard terms, and the great commerce of a New World bent everything to its indomitable will.
Alice Foote MacDougallImagination is a valuable asset in business and she has a sister, Understanding, who also serves. Together they make a splendid team and business problems dissolve and the impossible is accomplished by their ministrations.... Imagination concerning the world's wants and the individual's needs should be the Alpha and Omega of self-education.
Alice Foote MacDougallIt takes real courage to do battle in the unspectacular task. We always listen for the applause of our co-workers. He is courageous who plods on, unlettered and unknown.... In the last analysis it is this courage, developing between man and his limitations, that brings success.
Alice Foote MacDougallPerhaps nothing in all my business has helped me more than faith in my fellow man. From the very first I felt confident that I could trust the great, friendly public. So I told it quite simply what I thought, what I felt, what I was trying to do. And the response was quick, sure, and immediate.
Alice Foote MacDougallYou the rich are no whit more attractive or capable than you who were poor and struggling a few years back. But when before you plodded lonely and unappreciated, now the glamour of the motor and the smart apartment surrounds you with a tangible glory. It is amazing how many friends look you up, call you by name, and extol you, who were once a little timid, or indifferent, or utterly neglectful in your time of dire poverty. One has true friends when one is poor and no riches can be greater than that. They are not so obvious when one is rich.
Alice Foote MacDougall