Commercialism is the blemish on the fair face of American life. Fighting against the terrible conditions of the explorer and pioneer, our forefathers had little time to think of beauty. Hearts and heads became as hardened to the more gracious things of life as did their bodies against physical hardship. Little by little, as nature yielded before the dynamite of their wills, life began to express itself in the same hard terms, and the great commerce of a New World bent everything to its indomitable will.
Alice Foote MacDougallDespising cowardice in others, I wished to prove myself no coward. Believing in the good, the gentle, the beautiful things of life, I addressed myself to the sweet duty of keeping these attributes for my children's sake and my own. And in striving to provide a living for them, I found a success beyond my wildest dreams.
Alice Foote MacDougallImagination is a valuable asset in business and she has a sister, Understanding, who also serves. Together they make a splendid team and business problems dissolve and the impossible is accomplished by their ministrations.... Imagination concerning the world's wants and the individual's needs should be the Alpha and Omega of self-education.
Alice Foote MacDougallYou realize the futility of worry. You learn to hate the small and the little. Life is a pie which you cut in large slices, not grudgingly, not sparingly. You know your limitations and proceed to eliminate them; your abilities, and proceed to develop them. You are free.
Alice Foote MacDougallThat is the wearisome part of business - there is no peace, no sense of certain, permanent achievement, no stability. The unexpected, and usually the awful, is forever happening.
Alice Foote MacDougallReally to succeed, we must give; of our souls to the soulless, of our love to the lonely, of our intelligence to the dull. Business is quite as much a process of giving as it is of getting.
Alice Foote MacDougallCompetition is. In every business, no matter how small or how large, someone is just around the corner forever trying to steal your ideas and build his success out of your imagination, struggling after that which you have toiled endless years to secure, striving to outdo you in each and every way. If such a competitor would work as hard to originate as he does to copy, he would much more quickly gain success.
Alice Foote MacDougall