Despising cowardice in others, I wished to prove myself no coward. Believing in the good, the gentle, the beautiful things of life, I addressed myself to the sweet duty of keeping these attributes for my children's sake and my own. And in striving to provide a living for them, I found a success beyond my wildest dreams.
Alice Foote MacDougall... overconfidence in one's own ability is the root of much evil. Vanity, egoism, is the deadliest of all characteristics. This vanity, combined with extreme ignorance of conditions the knowledge of which is the very A B C of business and of life, produces more shipwrecks and heartaches than any other part of our mental make-up.
Alice Foote MacDougallThat is the wearisome part of business - there is no peace, no sense of certain, permanent achievement, no stability. The unexpected, and usually the awful, is forever happening.
Alice Foote MacDougallYou realize the futility of worry. You learn to hate the small and the little. Life is a pie which you cut in large slices, not grudgingly, not sparingly. You know your limitations and proceed to eliminate them; your abilities, and proceed to develop them. You are free.
Alice Foote MacDougallIn business everyone is out to grab, to fight, to win. Either you are the under or the over dog. It is up to you to be on top.
Alice Foote MacDougallCommercialism is the blemish on the fair face of American life. Fighting against the terrible conditions of the explorer and pioneer, our forefathers had little time to think of beauty. Hearts and heads became as hardened to the more gracious things of life as did their bodies against physical hardship. Little by little, as nature yielded before the dynamite of their wills, life began to express itself in the same hard terms, and the great commerce of a New World bent everything to its indomitable will.
Alice Foote MacDougall