The tragedy of September 11th was so sudden, so enormous, and so horrendous, both in terms of lives lost and global consequences, that this country and the world went into immediate and prolonged shock.
Advertisers also know that humor can help bond us to their product.
Children remind us to treasure the smallest of gifts, even in the most difficult times.
Humor expands our limited picture frame and gets us to see more than just our problem.
Humor can be one of our best survival tools.
And, unlike the earlier bombing on the World Trade Center, a major landmark and symbol of the strength of the financial world was, not just damaged but, totally destroyed.