By sort of combining the research of a lot of smart people, I came up with an equation for dread [dread=uncontrollability+unfamiliarity+imaginability+suffering+scale of destruction+unfairness]. The dread equation is a simplification, but it's a way to explain why we fear something so much when it is so unlikely. Part of it is the lack of control. That's why we're more scared of plane crashes than car crashes even though we know rationally which is more dangerous.
Amanda RipleyMost serious plane crashes are survivable. There's a sense that, 'Oh, if we go down, that's it, it's out of my hands.' And that's just statistically not true. I have more optimism and more faith that my own actions can make a difference.
Amanda RipleyWe don't talk about that at all as a country. I think that most people assume that there's nothing they could do if a nuclear bomb went off in their city. And that's just not true. Most people would survive most terrorist nuclear attacks because the bombs would likely be much smaller than those we were dealing with in the Cold War.
Amanda RipleyWell, there isn't any one profile of a survivor, but there are profiles. Depending on the disaster you have certain advantages and disadvantages just based on who you are. Women are more likely to survive hurricanes. In hurricanes the deaths come from floods and people driving through high water. That's much more likely to be a man who dies that way.
Amanda RipleyYou could reduce people's fears if you gave them some useful information before things went wrong. It's really important to create a sense of confidence in the public in their own abilities before a disaster because they're the only ones who are going to be there. No one's going to help you for at least 24 to 72 hours. So it would be good to know more about it.
Amanda Ripley