By sort of combining the research of a lot of smart people, I came up with an equation for dread [dread=uncontrollability+unfamiliarity+imaginability+suffering+scale of destruction+unfairness]. The dread equation is a simplification, but it's a way to explain why we fear something so much when it is so unlikely. Part of it is the lack of control. That's why we're more scared of plane crashes than car crashes even though we know rationally which is more dangerous.

We gauge risk literally hundreds of times per day, usually well and often subconsciously. We start assessing risk before the disaster even happens. We are doing is right now. We decide where to live and what kind of insurance to buy, just like we process all kinds of everyday risks: we wear bike helmets, or not. We buckle our seatbelts, smoke cigarettes, and let our kids stay out until midnight. Or not.

Most serious plane crashes are survivable. There's a sense that, 'Oh, if we go down, that's it, it's out of my hands.' And that's just statistically not true. I have more optimism and more faith that my own actions can make a difference.

The evil genius of terrorism is that that maximizes unfamiliarity, imaginability, suffering, scale of destruction, unfairness. It's really important to understand why terrorism is so frightening because it is a psychological war and until you understand it and try to reduce the dread, until then you become like a force multiplier for the terrorists inadvertently because you'll tend to overreact to terrorist attacks because the dread factor is so high.

The public totally discounts low-probability high-consequence events. The individual says, it's not going to be this plane, this bus, this time.

We don't talk about that at all as a country. I think that most people assume that there's nothing they could do if a nuclear bomb went off in their city. And that's just not true. Most people would survive most terrorist nuclear attacks because the bombs would likely be much smaller than those we were dealing with in the Cold War.

Most Korean parents saw themselves as coaches, while American parents tended to act more like cheerleaders.