By sort of combining the research of a lot of smart people, I came up with an equation for dread [dread=uncontrollability+unfamiliarity+imaginability+suffering+scale of destruction+unfairness]. The dread equation is a simplification, but it's a way to explain why we fear something so much when it is so unlikely. Part of it is the lack of control. That's why we're more scared of plane crashes than car crashes even though we know rationally which is more dangerous.
Amanda RipleyMy anxiety about disasters is lower. The more you know, the less scary any of this stuff is. And that's my hope for the book. I want to get people's attention and tell them very valuable and ultimately hopeful information, and you find out nothing is as scary as your imagination.
Amanda RipleyWomen are far more likely to follow orders to evacuate, especially women with children. At the same time, women were much more likely to die during the South Asian tsunami. In some villages it was 3 to 1. And that was party because of the average strength it takes to hold onto something. Also it was cultural; women were less likely to know how to swim, as were children. So much of this is based on how we develop our own survival skills before something goes wrong: Even if nothing goes wrong, it might be good to know how to swim.
Amanda RipleyWe gauge risk literally hundreds of times per day, usually well and often subconsciously. We start assessing risk before the disaster even happens. We are doing is right now. We decide where to live and what kind of insurance to buy, just like we process all kinds of everyday risks: we wear bike helmets, or not. We buckle our seatbelts, smoke cigarettes, and let our kids stay out until midnight. Or not.
Amanda RipleyA lot of the time you see a warning, in the subway, or in a movie theater, the main thrust of the warning will be to not panic if there is an emergency. To listen to directions. Now that's a waste. They could have given you information, but you can see their expectation that you're going to screw up.
Amanda RipleyYou could reduce people's fears if you gave them some useful information before things went wrong. It's really important to create a sense of confidence in the public in their own abilities before a disaster because they're the only ones who are going to be there. No one's going to help you for at least 24 to 72 hours. So it would be good to know more about it.
Amanda Ripley