By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.

You're more likely to drown in the sea of sameness than get eaten by a shark while navigating new waters.

I realized that social media can be powerful force for good in the world and that acts of kindness can be scaled globally.

Ask forgiveness, not permission. But make sure you bring your results with you.

Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.

I was with Shaq at his home the day he retired. It was innovative for him to become the media and announce via social media that he was retiring.

We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.