I was with Shaq at his home the day he retired. It was innovative for him to become the media and announce via social media that he was retiring.

Whether I'm on the road or at home, I get a great deal done on elliptical machines. I use my iPad to conquer my email inbox, listen to audio books, use my Voxer Walkie Talkie app, and read through documents.

Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters.

Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.

Ask forgiveness, not permission. But make sure you bring your results with you.

Bridging the virtual world with the physical word is really when social media channels come to life and the magic happens. Because whoever coined the term 'social media' didn't do us any favors. It's not really media. It's more like the telephone, less like the TV.

By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.