I realized that social media can be powerful force for good in the world and that acts of kindness can be scaled globally.

Ask forgiveness, not permission. But make sure you bring your results with you.

Time is priceless. Spend it with people you have high value and energy exchange rates with.

By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.

Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.

Just as we teach our children how to ride a bike, we need to teach them how to navigate social media and make the right moves that will help them. The physical world is similar to the virtual world in many cases. It's about being aware. We can prevent many debacles if we're educated.

Bridging the virtual world with the physical word is really when social media channels come to life and the magic happens. Because whoever coined the term 'social media' didn't do us any favors. It's not really media. It's more like the telephone, less like the TV.