I realized that social media can be powerful force for good in the world and that acts of kindness can be scaled globally.

I was with Shaq at his home the day he retired. It was innovative for him to become the media and announce via social media that he was retiring.

Whether I'm on the road or at home, I get a great deal done on elliptical machines. I use my iPad to conquer my email inbox, listen to audio books, use my Voxer Walkie Talkie app, and read through documents.

Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.

Just as we teach our children how to ride a bike, we need to teach them how to navigate social media and make the right moves that will help them. The physical world is similar to the virtual world in many cases. It's about being aware. We can prevent many debacles if we're educated.

Ask forgiveness, not permission. But make sure you bring your results with you.

Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters.