Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters.
Amy Jo MartinYou're more likely to drown in the sea of sameness than get eaten by a shark while navigating new waters.
Amy Jo MartinSocial media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.
Amy Jo MartinI realized that social media can be powerful force for good in the world and that acts of kindness can be scaled globally.
Amy Jo MartinThere are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.
Amy Jo Martin