Time is priceless. Spend it with people you have high value and energy exchange rates with.

I was with Shaq at his home the day he retired. It was innovative for him to become the media and announce via social media that he was retiring.

Universities want to recruit the students that they believe will best represent the university while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential.

Whether I'm on the road or at home, I get a great deal done on elliptical machines. I use my iPad to conquer my email inbox, listen to audio books, use my Voxer Walkie Talkie app, and read through documents.

You're more likely to drown in the sea of sameness than get eaten by a shark while navigating new waters.

We all have personal brands and most of us have already left a digital footprint, whether we like it or not. Proper social media use highlights your strengths that may not shine through in an interview or application and gives the world a broader view of who you are. Use it wisely.

Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.