Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.

By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.

There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.

I realized that social media can be powerful force for good in the world and that acts of kindness can be scaled globally.

Time is priceless. Spend it with people you have high value and energy exchange rates with.

Universities want to recruit the students that they believe will best represent the university while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential.

You're more likely to drown in the sea of sameness than get eaten by a shark while navigating new waters.