Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.

There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.

You're more likely to drown in the sea of sameness than get eaten by a shark while navigating new waters.

Time is priceless. Spend it with people you have high value and energy exchange rates with.

I realized that social media can be powerful force for good in the world and that acts of kindness can be scaled globally.

We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.

Bridging the virtual world with the physical word is really when social media channels come to life and the magic happens. Because whoever coined the term 'social media' didn't do us any favors. It's not really media. It's more like the telephone, less like the TV.