There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.

I realized that social media can be powerful force for good in the world and that acts of kindness can be scaled globally.

Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.

Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.

There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.

Time is priceless. Spend it with people you have high value and energy exchange rates with.

I was with Shaq at his home the day he retired. It was innovative for him to become the media and announce via social media that he was retiring.