Whether I'm on the road or at home, I get a great deal done on elliptical machines. I use my iPad to conquer my email inbox, listen to audio books, use my Voxer Walkie Talkie app, and read through documents.

I realized that social media can be powerful force for good in the world and that acts of kindness can be scaled globally.

Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters.

Confidence and empowerment are cousins in my opinion. Empowerment comes from within and typically it's stemmed and fostered by self-assurance. To feel empowered is to feel free and that's when people do their best work. You can't fake confidence or empowerment.

By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.

Ask forgiveness, not permission. But make sure you bring your results with you.

Just as we teach our children how to ride a bike, we need to teach them how to navigate social media and make the right moves that will help them. The physical world is similar to the virtual world in many cases. It's about being aware. We can prevent many debacles if we're educated.