Universities want to recruit the students that they believe will best represent the university while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential.

Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters.

Just as we teach our children how to ride a bike, we need to teach them how to navigate social media and make the right moves that will help them. The physical world is similar to the virtual world in many cases. It's about being aware. We can prevent many debacles if we're educated.

By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.

Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.

I realized that social media can be powerful force for good in the world and that acts of kindness can be scaled globally.

You're more likely to drown in the sea of sameness than get eaten by a shark while navigating new waters.