Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.

If dandelions were hard to grow, they would be most welcome on any lawn.

Life is too short to be a boring company.

Sainthood emerges when you can listen to someone's tale of woe and not respond with a description of your own.

Most small business owners are not particularly sophisticated business people. That's not a criticism; they're passionate about cutting hair or cooking food, and that's why they got in the business, not because they have an MBA.

I didn't realize how hard it was to run a small business.

Once you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to.