Flowers are a proud assertion that a ray of beauty out values all the utilities of the world. If dandelions were hard to grow, they would be most welcome on any lawn.

I never thought of myself as an entrepreneur before I started this. I just like to build things.

One of the challenges of innovation is figuring out how to wipe your mind clean about what you should be doing at any given moment, and not having a religious attachment to what's gotten you there thus far.

Life is too short to be a boring company.

Most small business owners are not particularly sophisticated business people. That's not a criticism; they're passionate about cutting hair or cooking food, and that's why they got in the business, not because they have an MBA.

I just like to build things and do things.

Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.