You have to pretend you're 100 percent sure. You have to take action; you can't hesitate or hedge your bets. Anything less will condemn your efforts to failure.

Pickups, S.U.V.'s, vans and the like represent about 80 million vehicles, with mileage of perhaps 13 to 16 miles per gallon. Converting those should be our first priority.

Just as we could have rode into the sunset, along came the Internet, and it tripled the significance of the PC.

If the brutal facts are not faced by leaders, the brutal reality sets in.

There is at least one point in the history of any company when you have to change dramatically to rise to the next level of performance. Miss that moment - and you start to decline.

I believe in the value of paranoia. Business success contains the seeds of its own destruction. The more successful you are, the more people want a chunk of your business and then another chunk and then another until there is nothing left.

I have been quoted saying that, in the future, all companies will be Internet companies. I still believe that. More than ever, really