People are far more interested in what works than what's true.
T-shirts create a sense of "We". Food says, "We don't mind spending money on you."
If you're the only hot dog stand in town, you're hot dogs don't have to be good.
This is why we give up on things that break our heart because it requires change.
When happiness points in one direction while wisdom, truth, integrity, and common sense point in another, that's when really smart people start doing really stupid things.
What people pray for will tell you more than anything else whether they are locked into the vision and priorities of the church.