If I can't do something for the public good, what the hell am I doing?

Entrepreneurs are outsiders by nature - outsiders with a work ethic.

Make heroes out of the employees who personify what you want to see in the organization.

I didn't go to business school, didn't care about financial stuff and the stock market.

Successful entrepreneurs may hate hierarchies and structures and try to destroy them. They may garner the disapproval of MBAs for their creativity and wildness. But they have antennae in their heads. When they walk down the street anywhere in the world, they have their antennae out, evaluating how what they see can relate back to what they are doing. It might be packaging, a word, a poem, or even something in a completely different business.

Whatever you do, be different. If you're different, you will stand out.

It's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!