People don't want simply to buy the product, they want to have sympathy with the company too.
Anita RoddickThe Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies.
Anita RoddickWe have our values from the church, the temple, the mosque. Do not rob, do not murder. But our behaviour changes the minute we go into the corporate place. Suddenly all of this is irrelevant.
Anita RoddickI hope to leave my children a sense of empathy and pity and a will to right social wrongs
Anita Roddick