Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.

If you've got a partner that's supportive and you're doing something you enjoy it doesn't ever become a job or a burden. Its about community, new friendships, support mechanism.

At The Body Shop we had always been measured by how many jobs we had created, and I got a major award from the Queen on that.

It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.

For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.

My mother's bottom line was truth to her values. It meant bringing your heart and your humanity to work.

One of the key problems of the business world is that greed has become culturally acceptable.