Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.

For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.

Communication is the key for any global business.

We entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use.

You've got so many groups that have no voice in this world - the indigenous, the poor. So how can I use the resources that I have and bring them up, highlight them. And it's not that difficult. It's just choosing and concentrating and focusing.

A vision is something you see and others don't. Some people would say that's a pocket definition of lunacy. But it also defines entrepreneurial spirit.

Ninety-nine per cent of what we say is about values. I firmly believe that ethical capitalism is the best way of changing society for the better.