Maybe this is what the future will look like: fresh, clean water will be so rare it will be guarded by armies. Water as the next oil - the next resource worth going to war over.

All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.

Being good is good business

Traditionally, the role of the individual was to conform to the organization. In the future the organization will have to conform to the needs of the individual.

It's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!

I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems.

Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay for it.