People don't want simply to buy the product, they want to have sympathy with the company too.
Anita RoddickEvery time you buy something consider it a vote of confidence in the company that produced it.
Anita RoddickI have always found that my view of success has been iconoclastic: success to me is not about money or status or fame, its about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.
Anita RoddickNinety-nine per cent of what we say is about values. I firmly believe that ethical capitalism is the best way of changing society for the better.
Anita Roddick