business itself is now the most powerful force for change in the world today, richer and faster by far than most governments. And what is it doing with this power? It is using free trade, the most powerful weapon at its disposal, to tighten its grip on the globe.

Whatever you do, be different. If you're different, you will stand out.

People don't want simply to buy the product, they want to have sympathy with the company too.

When your back is against the wall financially, creative juices flow.

For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.

I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line.

Irritation is a great source of energy and creativity.