I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon's advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.

I have no interest in being the biggest, the most profitable or the largest retailer. I just want The Body Shop to be the best, most breathlessly exciting company - and one that changes the way business is carried out.

I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon's advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.

If you can shape your business life or your working life, you can just look at it as another extension - you just fulfill all your values as a human being in the work place. If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.

If you don't believe one person can make a difference, you have never been in bed with a mosquito.

If I can't do something for the public good, what the hell am I doing?

I am aware that success is more than a good idea. It is timing too.