I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon's advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.

If I had to choose my driving force, it would be passion.

My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.

I didn't go to business school, didn't care about financial stuff and the stock market.

Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay for it.

If I had to name a driving force in my life, I would name PASSION every time

if companies are in business solely to make money, no consumer can fully trust what they do or say.