Make heroes out of the employees who personify what you want to see in the organization.

if companies are in business solely to make money, no consumer can fully trust what they do or say.

We entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use.

Since the governments are in the pockets of businesses, who's going to control this most powerful institution? Business is more powerful than politics, and it's more powerful than religion. So it's going to have to be the vigilante consumer.

If civilization is going to survive, business and policy-makers must move on, to find within themselves more developed emotions than fear or greed.

We can't have self-government without the self-confidence that is at the root of it.

We are honest about our methods and our mistakes. We are not perfect - it isn't possible to be perfect - but we are trying to go in the right direction and in those circumstances, it's best not to mystify what we are trying to do.