I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line.
Anita RoddickRunning a company on market research is like driving while looking in the rear view mirror.
Anita RoddickWhen you take the high moral road it is difficult for anyone to object without sounding like a complete fool.
Anita RoddickIf you don't believe one person can make a difference, you have never been in bed with a mosquito.
Anita RoddickIf you can shape your business life or your working life, you can just look at it as another extension - you just fulfill all your values as a human being in the work place. If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.
Anita Roddick