I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.
Anita RoddickYou have to look at leadership through the eyes of the followers and you have to live the message.
Anita RoddickWe are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.
Anita Roddick