Over the past decades...while many businesses have pursued what I call 'business as usual', I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

If you pretend that business is beyond morality, that's the kind of morality you get.

the leaders of globalization ... have tied themselves to a single measurement by which they judge success and failure ... They only measure money and the bottom line.

All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.

if companies are in business solely to make money, no consumer can fully trust what they do or say.

To run this business ... you need ... optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic and fun, and that secret ingredient-euph oria.

If you do things well, do them better. Be daring, be first, be different, be just.