A great advantage I had when I started The Body Shop was that I had never been to business school.
Anita RoddickI started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon's advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.
Anita RoddickYou've got to be hungry - for ideas, to make things happen and to see your vision made into reality
Anita RoddickThere are no rules or formulas for success. You just have to live it and do it. knowing this gives us enormous freedom to experiment toward what we want. Believe me, it's a crazy, complicated journey. It's trial and error. It's opportunism. It's quite literally, "Let's try lots of this stuff and see how it works."
Anita Roddick