the most powerful bodies in the world, the World Trade Organization, the World Bank, and the International Monetary Fund, are also the least democratic and inclusive.

Ninety-nine per cent of what we say is about values. I firmly believe that ethical capitalism is the best way of changing society for the better.

What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience.

Look at the Quakers - they were excellent business people that never lied, never stole; they cared for their employees and the community which gave them the wealth. They never took more money out than they put back in.

If you can shape your business life or your working life, you can just look at it as another extension - you just fulfill all your values as a human being in the work place. If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.

If you don't believe one person can make a difference, you have never been in bed with a mosquito.

If there is excitement in their lives, it is contained in the figures on the profit and loss sheet. What an indictment.