You persuade people with passion, so you've got to have a product or service you feel emotionally charged about. Then you can tell stories about it that will inspire others.

You've got so many groups that have no voice in this world - the indigenous, the poor. So how can I use the resources that I have and bring them up, highlight them. And it's not that difficult. It's just choosing and concentrating and focusing.

For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.

Look at the Quakers - they were excellent business people that never lied, never stole; they cared for their employees and the community which gave them the wealth. They never took more money out than they put back in.

Why should how I act in my workplace be any different from how I interact with my family at home? It's making sure the company runs on feminine principles where the major ethic is care.

The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed

You educate people, especially young people, by stirring their passions, so you take every opportunity to grab the imagination of your employees, you get them to feel they are doing something important, that they are not a lone voice, that they are the most powerful and potent people on the planet.