You persuade people with passion, so you've got to have a product or service you feel emotionally charged about. Then you can tell stories about it that will inspire others.

Every time you buy something consider it a vote of confidence in the company that produced it.

One of the most intriguing things in management and in business is the role of storytelling - people need the anecdotes to do the work that they do.

What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience.

The big question is: how do you institutionalize success and still keep that edge of craziness and wildeness?

I hope to leave my children a sense of empathy and pity and a will to right social wrongs

If you pretend that business is beyond morality, that's the kind of morality you get.