I want to define success by redefining it. For me it isn't that solely mythical definition - glamour, allure, power of wealth, and the privilege from care. Any definition of success should be personal because it's so transitory. It's about shaping my own destiny.

One of the most intriguing things in management and in business is the role of storytelling - people need the anecdotes to do the work that they do.

I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.

People I work with are open to leadership that has a vision, but this vision has to be communicated clearly and persuasively, and always, always with passion.

I think that business practices would improve immeasurably if they were guided by "feminine" pinciples, qualities like love, care, and intuition.

I run my company according to feminine principles, principles of caring, making intuitive decisions, not getting hung up on hierarchy or all those dreadfully boring business-school management ideas; having a sense of work as being part of your life, not separate from it; putting your labor where your love is; being responsible to the world in how you use your profits; recognizing the bottom line should stay at the bottom.

If civilization is going to survive, business and policy-makers must move on, to find within themselves more developed emotions than fear or greed.