Running a company on market research is like driving while looking in the rear view mirror.

To run this business ... you need ... optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic and fun, and that secret ingredient-euph oria.

My argument is: keep the bloody bottom line at the bottom. That's where it should be.

All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.

we can wake up one morning and find that the technology of this virtual, inter-connected world wasn't the liberating force we thought, but binds us ever more tightly under the control of the money men.

I run my company according to feminine principles, principles of caring, making intuitive decisions, not getting hung up on hierarchy or all those dreadfully boring business-school management ideas; having a sense of work as being part of your life, not separate from it; putting your labor where your love is; being responsible to the world in how you use your profits; recognizing the bottom line should stay at the bottom.

Running a company on market research is like driving while looking in the rear view mirror.