Traditionally, the role of the individual was to conform to the organization. In the future the organization will have to conform to the needs of the individual.
Anita RoddickI don't want to be defined by being the founder of the Body Shop, and I don't want to be defined as a woman suffering from Hepatitis C. There's more to my life than that.
Anita RoddickConsumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
Anita Roddick