Ninety-nine per cent of what we say is about values. I firmly believe that ethical capitalism is the best way of changing society for the better.

Be daring. Be first. Be different.

I have no interest in being the biggest, the most profitable or the largest retailer. I just want The Body Shop to be the best, most breathlessly exciting company - and one that changes the way business is carried out.

I didn't go to business school, didn't care about financial stuff and the stock market.

We communicate with passion and passion persuades.

Every time you buy something consider it a vote of confidence in the company that produced it.

By creating conversation, we let our customers spread our message by word of mouth.