Ninety-nine per cent of what we say is about values. I firmly believe that ethical capitalism is the best way of changing society for the better.

Traditionally, the role of the individual was to conform to the organization. In the future the organization will have to conform to the needs of the individual.

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

My goal was livelihood. We don't use that word often enough. If I could give one piece of advice to anyone it's don't obsess with this notion that you have to turn everything you do into a business, because that ends up being a small version of a large company. But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.

Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay for it.

We are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.

The predominant idea behind globalization, in its most virulent form, is an unpleasant kind of social Darwinism - that the world is for winners not losers, that only the successful count, that money is considerably more important than votes.