If you can shape your business life or your working life, you can just look at it as another extension - you just fulfill all your values as a human being in the work place. If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.

People don't want simply to buy the product, they want to have sympathy with the company too.

Cynicism is what passes for insight when courage is lacking

The movement for the environment really only started in the mid 1970's.

All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.

If you do things well, do them better. Be daring, be first, be different, be just.

If you pretend that business is beyond morality, that's the kind of morality you get.