If you can shape your business life or your working life, you can just look at it as another extension - you just fulfill all your values as a human being in the work place. If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.

I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems.

Traditionally, the role of the individual was to conform to the organization. In the future the organization will have to conform to the needs of the individual.

Don't underestimate the power of the vigilante consumer.

If I can't do something for the public good, what the hell am I doing?

If you pretend that business is beyond morality, that's the kind of morality you get.

It's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!