It's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!

If I can't do something for the public good, what the hell am I doing?

To succeed you have to believe in something with such a passion that it becomes a reality.

Maybe this is what the future will look like: fresh, clean water will be so rare it will be guarded by armies. Water as the next oil - the next resource worth going to war over.

I'm an activist and I come from a very socialist background. For me, my thinking was formed by great thought leaders. And wealth preserving wasn't part of my thinking.

People don't want simply to buy the product, they want to have sympathy with the company too.

If you think you're too small to have an impact, try going to bed with a mosquito.