It's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!

You persuade people with passion, so you've got to have a product or service you feel emotionally charged about. Then you can tell stories about it that will inspire others.

I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.

My mother's bottom line was truth to her values. It meant bringing your heart and your humanity to work.

Every time you buy something consider it a vote of confidence in the company that produced it.

The trouble with the new world we have watched being created over the past decade is that it sees no further than money. People have always been obsessed with money, of course - greed is as old as history. But when the institutions that govern all our lives forget there was ever anything else, then it gets dangerous.

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