For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.

a social conscience is not incompatible with profit.

I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.

There is no scientific answer for success. You can't define it. You've simply got to live it and do it.

If trade undermines life, narrows it or impoverishes it, then it can destroy the world. If it enhances life, then it can better the world.

By definition, design, and practice, capitalism is a system that concentrates economic power in the hands of the few to the exclusion of the many.

Maybe this is what the future will look like: fresh, clean water will be so rare it will be guarded by armies. Water as the next oil - the next resource worth going to war over.