For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.

The bigger you grow, the more intimate communication has to be. It almost has to be belly and belly. As you get bigger and bigger in an organization, everything gets more and more detached and everything is on email or voicemail. That's the worse thing because lack of intimacy is one of the downsides (of growth).

People don't want simply to buy the product, they want to have sympathy with the company too.

The key to handling problems and conflict within an organization is to keep the channels of communication wide open.

My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.

You persuade people with passion, so you've got to have a product or service you feel emotionally charged about. Then you can tell stories about it that will inspire others.

We are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.