We communicate with passion and passion persuades.

The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.

Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay for it.

You've got to be hungry - for ideas, to make things happen and to see your vision made into reality

If you've got a partner that's supportive and you're doing something you enjoy it doesn't ever become a job or a burden. Its about community, new friendships, support mechanism.

I am aware that success is more than a good idea. It is timing too.

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.