the leaders of globalization ... have tied themselves to a single measurement by which they judge success and failure ... They only measure money and the bottom line.
Anita RoddickIf there is excitement in their lives, it is contained in the figures on the profit and loss sheet. What an indictment.
Anita RoddickI believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
Anita RoddickThere is no scientific answer for success. You can't define it. You've simply got to live it and do it.
Anita Roddick