We are honest about our methods and our mistakes. We are not perfect - it isn't possible to be perfect - but we are trying to go in the right direction and in those circumstances, it's best not to mystify what we are trying to do.
Anita Roddickif companies are in business solely to make money, no consumer can fully trust what they do or say.
Anita RoddickI think it's just fear of death. I can't bear to go to sleep. There's very little, you know, between an entrepreneur and a crazy person.
Anita Roddick