Be special. Be anything but mediocre.
I hope to leave my children a sense of empathy and pity and a will to right social wrongs
People don't want simply to buy the product, they want to have sympathy with the company too.
The movement for the environment really only started in the mid 1970's.
a social conscience is not incompatible with profit.
It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.