When you take the high moral road it is difficult for anyone to object without sounding like a complete fool.
Anita RoddickI don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.
Anita RoddickIf you don't believe one person can make a difference, you have never been in bed with a mosquito.
Anita RoddickMy mother's bottom line was truth to her values. It meant bringing your heart and your humanity to work.
Anita RoddickI started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon's advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.
Anita Roddick