What I find most injurious to mankind in modern advertising is the constant appeal to material standards and values, the elevating of material things into an end in themselves, a virtue.

The full life depends, not on the range of experience but on the intensity of the interest, the emotion involved, and on its being a personal interest.

there is that wish, in the name of democracy, to level down, because high cultural standards are despised and rejected, and even feared, in our Western Democracies. Don't let anyone else have what I've not got, or can't enjoy! - is the secret theory. A very large number of writers in the British and American popular press profess to be preaching democracy when in fact they are only trying to make envy respectable!

Americans ... attach such a fantastic importance to their baths and plumbing and gadgets of all sorts. They talk as if people could hardly be human beings without all that; we in Europe are beginning to wonder if people can be human beings with it.

In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!

I do disapprove of the modern attitude that you can't do the simplest thing, like dying or being born, in your own house.

Mountains had taken the place of religion, had satisfied her religious sense, her need for adoration and worship as no service in any Cathedral, however sublime, had been able to do.