What I find most injurious to mankind in modern advertising is the constant appeal to material standards and values, the elevating of material things into an end in themselves, a virtue.
Ann BridgeIn Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!
Ann Bridgedo get over the idea that size has any value or merit. It is the enemy of most of the best things in the world - it is the enemy of the good life.
Ann Bridgethe essence of vulgarity seemed to lie in the pretence at being or the attempt to be, something that one really was not, with the resulting lack of ease and dignity and taste.
Ann BridgeAmerica ... holds up its way of life as the ideal for every nation, and seeks to impose its own standards of living - which many people think ridiculously and unwholesomely high - on others, partly of course in the search for markets. If it were openly stated that it was just a search for markets, that would be one thing, but it is not; by a tremendous propaganda campaign this materialistic conception is held up as an ideal, as somehow part of liberty, and above all, as a form of happiness.
Ann BridgeWhat is freedom? It consists in two things: to know each his own limitations and accept them - that is the same thing as to know oneself, and accept oneself as one is, without fear, or envy, or distaste; and to recognise and accept the conditions under which one lives, also without fear or envy, or distaste. When you do this, you shall be free.
Ann Bridge