In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!

What I find most injurious to mankind in modern advertising is the constant appeal to material standards and values, the elevating of material things into an end in themselves, a virtue.

Americans ... attach such a fantastic importance to their baths and plumbing and gadgets of all sorts. They talk as if people could hardly be human beings without all that; we in Europe are beginning to wonder if people can be human beings with it.

In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!

As soon as you start asking what education is for, what the use of it is, you're abandoning the basic assumption of any true culture, that education is worth while for its own sake.

advertising confuses values ... By appealing either to fear, or to vanity, or to covetousness, it very skillfully insinuates false values.

In any relationship we feel an unconscious need to create, as it were, a new picture, a new edition of ourselves to present to the fresh person who claims our interests; for them, we in a strange sense wish to, and do, start life anew.