People don't realize how much the food industry has infiltrated all aspects of our children's lived experience, including their experience at school. There are sponsored curricula by food companies, they're also in our schools with logos sponsoring sports teams.
Anna LappeThe food industry is spending almost $2 billion a year marketing directly to children and teens. We know that those ads lead to children demanding certain brands, and we know that food and drink marketing gets all of us to consume more calories. If we're going to address diet-related illnesses, talking about marketing to kids is a key step. There should be places like schools that are protected sanctuaries from commercialization and from advertising, especially when it comes to kids' health.
Anna LappePart of what the food industry does with public relations, just like the chemical industry or the oil industry, is to try to erase their fingerprints from their messaging. So when consumers hear about a recent effort like the "food dialogues" put on by a group called the US Farmers and Ranchers Alliance, do they know necessarily that these "dialogues" are being funded by companies like Monsanto, a large chemical company and the controller of most of the patents on genetically modified seeds? No, they don't.
Anna LappeTo argue that we need some technology in order to produce food to tackle hunger is completely blind to the facts on the ground. Actually, what we need is the exact opposite of what GMOs give us. We have to empower farmers to grow food for themselves and plant and grow their own seeds and use practices to deal with weeds and the need for fertility, not from purchased products like a seed or a chemical, but from their own farms, from their own knowledge and skill sets.
Anna Lappe